CAMPLIFIED TOUR CELEBRATES 10 YEAR ANNIVERSARY
Giving Emerging Artists a Platform for Exposure & Connecting Brands with Teens

NEW YORK, NY (July 11^th, 2011) – Celebrating its 10^th Anniversary, the 2011 Camplified Tour hit the road last week in Ashville, NC at Camp Highlander. Developed by music executive Aimee Berger and powered by Primary Wave Music (www.PrimaryWaveMusic.com), one of the largest music publishing, marketing and talent management companies in the US, Camplified (www.Camplified.com) is a summer concert tour that is making stops at over 60 summer camps nationwide and will reach over 30,000 teens/tweens, bringing them a unique, age appropriate captive rock concert experience. This annual summer concert tour creates an exclusive music festival environment for one day at each camp along the tour, where campers are treated like VIPs with all day access passes. The day kicks off with the campers and artists participating together in branded activities provided by sponsors and ends with a 90-minute concert performance by three different emerging bands/artists. Following the concert is a meet-n-greet where campers will receive an autographed 2011 Camplified poster and have the chance to meet the featured artists.

Last year, Camplified helped launch the career of teen pop-star Cody Simpson and this summer joining the 10^th Annual Camplified Tour are 28 talented, emerging artists such as singer/songwriter McKenzie Comer, sister duo Jenny and Ashley, Jessarae, Brkn Rbtz, Corbette Jackson and many more (full roster below). Sponsoring this year’s Camplified tour are brands including Cartoon Network promoting their new show “Adventure Time,” Scholastic Books, Playtex Sport, Monkey Brains, i-Safe Backpacks, DEOS, and more. Each sponsor creates a branded activity such as an obstacle course created by Cartoon Network, a “WAT-YOU-GOT Talent Contest” by WAT-AAH, “DEOSPHERE” where campers compete to design custom DEOS headphones, Epiphone Guitar clinics taught by the artists and much more.

Additionally, popular teen publication Justine Magazine is onboard to give Camplified campers, with an interest in journalism, an opportunity to be a “Camper Guest Reporter” for the day. The Camplified crew sets up a “media center” where each camper reporter interviews other campers, artists, counselors and brand representatives and the content is exclusively posted on Justine Magazine’s website for their readers to follow the fun and be exposed to these up-and-coming artists. As an added bonus, there will be “Green Screen Photo Booths,” where campers can take pictures of themselves in fun superimposed, branded scenes that they can then share with friends and family over their various social media accounts. All campers also receive a branded music download card, featuring one free song from each of the artists on the 2011 Camplified tour.

Camplified is a win-win experience for all involved – campers, artists and the brand sponsors. Campers get a celebrity, music and branded VIP live concert experience, complete with give-aways; Emerging bands/artists are able to go on tour, perform on stage and further build their fan-base; and, Sponsors get to directly connect their brand with this concentrated audience of 6 – 17 year old tweens/teens, an especially hard to reach demographic during the summer. In a music industry that is constantly trying to find creative ways to market new artists, this one-of-a-kind tour fills 135 performance slots over just two months and gives emerging artists an unbelievable, cost-effective platform to directly connect with their target audiences, while further developing themselves into true rock stars.

For 2011 Camplified Tour Dates: www.Camplified.com/eventlist.aspx

For a full 2011 Camplified Tour Artist Roster: www.camplified.com/artistslist.aspx

Thank you to the 2011 Camplified Tour Sponsors: http://www.camplified.com/partnerlist.aspx