Posts Tagged ‘aimee berger’
Camplified Is Gearing Up For Summer 2011… Camp Bookings Have Begun!
Monday, November 15th, 2010
ShareThisGuest Blog: Camp Echo Director & Camp Craze CEO
Friday, September 10th, 2010
Photos courtesy of Greg Leddy and Camp Echo.
Greetings from Long Island, NY! The 2010 summer may be coming to an official end, and fall is certainly upon us, but memories from the camp season will stay with us forever. Autumn is certainly a great time to reflect on the memorable moments that made this summer great! I should probably introduce myself, my name is Scott Rosenbluth, and I am one of the Directors at Camp Echo and the CEO at Camp Craze. Essentially, summer camp is my life, and I love waking up everyday to go to work FOR YOU, the campers!
I wanted to pop into the Camplified blog and tell you about one of my favorite memories from this past camp season. On July 29, 2010, the Camplified Tour rolled through the Echo gates in Bloomingburg, NY, and delivered an incredible afternoon of great music, entertainment, and a unique experience that is very rarely seen so up close and personal — especially at a SUMMER CAMP! Throughout the day, our campers and staff enjoyed interactive activities while hanging out with members of the Camplified crew and bands… How cool is that!? After a quick afternoon snack and a photo shoot with Thomas Fiss, we brought the entire camp to our Cabin Field where Highbench, Six Volt, Cody Simpson and Thomas Fiss rocked the house (well, field, but you get the point) on our stage overlooking the lake. Seeing our campers and staff rock out to Cody Simpson was something I will never forget, and if that vision didn’t do it, hearing “iYiYi” in the Dining Hall everyday, twice a day, certainly did!
Speak of Dining Hall, that’s where we went next so campers could attend the Meet & Greet with all of the bands, take some photos, get autographs, and walk away with some pretty neat stuff. It was the perfect end to another great Camp Echo day.
I have always loved the Camplified concept and am truly excited about the big 10th year! I need to send a really big shout out to Aimee and her crew who did an unbelievable job for us! Thank you for helping to make memorable moments for us this summer. I am sure you will be hearing from me again at some point down the road right here on the Camplified blog!
Signing Off For Now,
Scott
Camplified Founder Aimee Brings The Rock To KSA
Friday, July 16th, 2010Last May, I was heading to Central Park on my bike like I do every year to join the Skier family (of AMSkier Insurance) and many of their friends for the TD Bank Five Boro Bike Tour, which helps support the American Diabetes Association. As I was on my way to meet the group, I noticed an incredibly tall man and a petite woman by his side speaking to Henry Skier. Both faces looked very familiar, but I couldn’t place them right away — maybe because it was 8am in the morning, and I don’t like to be up before the crack of noon (especially on a Sunday). I began to wake up real fast when I realized that this couple was Marc and Caroline White, the directors of Kutsher’s Sports Academy, the camp I attended over 25 years ago! Memories from camp flashed through my head and in typical Aimee fashion, all I wanted to do was chat them up about camp, old friends, counselors and the latest on the new spot in Great Barrington, MA, where the camp is now located.
Fast forward to last Sunday, when the opportunity came to be that Camplified, in its ninth season, would roll onto the new KSA property — sound crew in truck, staff in Camplified van, followed caravan-style by Thomas Fiss’ branded Samsung van, Rachel Platten and Highbench. This would mark the first time that Camplified would embrace Kutsher’s, as well as my first time back at camp since the 1980s, a place that shaped many parts of my life, my brother’s and many of our Florida friends. Driving up to camp, along the windy roads, I nearly jumped out of my skin with enthusiasm, as if I was back on the bus so many years ago, pulling into camp with all my friends. And then there was that moment, where you realize your not 13 anymore, you are grown up and in front of you rests the place that inspired Camplified in its entirety. It was so surreal — the tears rolling down my face partially attributed to happy childhood memories of camp and also the reality of what my life was like back then. I remembered Parents’ Day at camp, when my grandmother was still alive and she would accompany my parents to see all the activities her grandchildren were enjoying at summer camp. It amazes me how fast we all grow up. (more…)
Camplified Hits Eagle River Day Camp
Sunday, July 11th, 2010Yo, yo! Eagle River Day Camp got all Camplified ‘n’ stuff last Wednesday, despite the scorching Northeast heat! The campers stayed cool with some WAT-AAH!, Juicy Juice and sick beats from Thomas Fiss and the Camplified gang. Here, see for yourself:
Photos clockwise from upper left: Campers chill by the Camp Van during morning announcements, more Eagle River announcements, Camplified’s Assistant Tour Manager Tim Sharkey with Eagle River Day Camp Program Coordinator Bonnie Weinstein, campers learn guitar at a music clinic, Thomas Fiss rocks the crowd as usual, Cartoon Network Q&A session, Thomas Fiss goofs off with the Eagle River staff, beatin’ the heat with some Juicy Juice. Photos courtesy of Greg Leddy, Aimee Berger and Samsung Gravity. Click image to view in full.
Camplified Comes To Surprise Lake!
Thursday, July 8th, 2010Surprise! LOL, I couldn’t resist. The Camp Crew left Golden Slipper and headed to Surprise Lake Camp on Tuesday, ready to beat the heat! Juicy Juice and WAT-AAH brought the bevs; Six Volt and Thomas Fiss (along with his Roadie For a Day, sponsored by Samsung Gravity) brought the rock. Check out this video that Six Volt band member Granger sent us:
Sounds hot, right? I think I found one of my new favorite bands… *cough* Six Volt! *cough* Oh, and a camp blog wouldn’t be complete without pics:
Photos clockwise from upper left: Some members of the Camp Crew introduce Thomas Fiss’ Surprise Lake Camp Roadie, Juicy Juice for everybody!, Camplified stage overlooking Surprise Lake, a few happy campers, Six Volt band member Granger announces the winner of the Stardoll design contest, girls gettin’ crafty at the Stardoll tent, a Stardoll ♥ Camplified T-shirt (I want it!), Camp Crew member and my BFF Aimee hangs out with some campers. Photos courtesy of Greg Leddy. Click image to view in full.
This Just In…
Tuesday, August 25th, 2009CAMPLIFIED PARTNERS WITH PRIMARY WAVE MUSIC
Playing In Front Of 40,000 Teens And Tweens At Over 35 Different Camps
NEW YORK, NY, August 24, 2009 —In its 8th and most successful summer, the CAMPLIFIED tour played in front of 40,000 teens and tweens at over 35 different camps. CAMPLIFIED is a nationally recognized musical endeavor, providing teens and tweens at summer camps the experience of a rock concert, complete with the VIP/backstage experience.
The brainchild of Aimee Berger and Carl Freed (of Trevanna Entertainment), CAMPLIFIED was conceived in 2001 when Berger, frustrated by the dwindling monies being set aside for artist development within the record industry, had the idea to get back to grass-roots marketing.
“I started reminiscing about the good old days at summer camp,” recalls Berger. “I wanted to put a tour together that would bring emerging artists into the camps where there’s a captive and receptive audience.”
Berger partnered with Primary Wave Music in 2008 to help expand the Camplified brand with sponsors and create a digital community, www.camplified.com for campers online. “The CAMPLIFIED event is a unique marketing vehicle for both brands and bands during the summer, but best of all, the digital community being constructed at Camplified.com will allow the bands, brands and campers to interact long after camp ends,” says Berger.
At CAMPLIFIED events, the campers are able to interact with the performers, and participate inage-appropriate sponsored activities such as a Rock Band Competition presented by MTV Rockband. This year, other sponsors included Little Brown Books, Cartoon Network, YuGiOh, Scholastic Books, Ian’s Natural Foods, HP Computers and Sonicbids.
Lisa Ickowicz of Little Brown Books says, “It’s great for the sponsoring companies because they are able to reach their target audience to promote products while also adding to the kids’ camp experiences.” Ickowicz adds that the company wanted to jump on board because CAMPLIFIED events seemed like the perfect place to merge different forms of art, “It’s a great situation for the kids because not only are they having fun at camp, but they get the added experience of seeing a great new band or meeting a favorite author”.
Doug Pierce, the owner/director of the Pierce Country Day Camp said, “CAMPLIFIED did an outstanding job involving the kids,” says Pierce. “Their artists were camper-friendly. It really became an interactive event.”
The bands/artists included Jaicko, 2AM Club, Kicking Daisies, Duke Squad, Loomis and the Lust, Lauren Frost, Jersey Kidz, Misha Williams, Lansdowne, Taylor Bright, Phil Bensen, Rick Seibold and Faces Without Names.
Press Contacts:
Primary Wave Music
Justin Shukat
212.661.6990
jshukat@primarywavemusic.com
Tiffany Bakker
tiffanybakker@y7mail.com
About Primary Wave Music Publishing and Marketing
Primary Wave is one of the largest music publishers and music marketers in the United States. It is a global music company that markets its unique repertoire, which includes an interest in the Beatles songs written by John Lennon, the catalogs of Kurt Cobain/Nirvana, Steven Tyler/Aerosmith, Daryl Hall & John Oates, Robert Lamm, Jimmy Pankow, and Lee Loughnane of the band Chicago, Maurice White (Earth, Wind & Fire), Steve Earle, Lamont Dozier, Daniel Johnston, Bo Diddley, Holly Knight, Sara and Janna Allen, Justin Furstenfeld/Blue October, Six Degrees, Marvin Hamlisch, The Matrix music production team, Tennessee Ernie Ford, and approximately 3,000 titles from a major film music publishing catalog as well as a 50% interest in the original music company Think Music.net, a joint venture with Pulse Music. In addition, Primary Wave has co-publishing deals with The Airborne Toxic Event, Anberlin, Saving Abel, Shwayze, Albert Hammond Jr, New Boyz, John Forte, The Boxer Rebellion, Matt Serletic and Emblem Music Group, Saxon Shore, Steve Morales, Taddy Porter, and The HitterZz as well as marketing and administration agreements with Graham Parker, Katrina and The Waves, Reveille, Evolution Entertainment/Twisted Pictures, QED, Team Baby Entertainment, Andy Razaf, Reggie Watts, Ray J, and Gregg Allman. Primary Wave is based in New York with offices in Los Angeles and Austin, Texas.