Camplified Blog


Posts Tagged ‘penguin young readers’

Camplified Founder Aimee Brings The Rock To KSA

Friday, July 16th, 2010

Last May, I was heading to Central Park on my bike like I do every year to join the Skier family (of AMSkier Insurance) and many of their friends for the TD Bank Five Boro Bike Tour, which helps support the American Diabetes Association. As I was on my way to meet the group, I noticed an incredibly tall man and a petite woman by his side speaking to Henry Skier. Both faces looked very familiar, but I couldn’t place them right away — maybe because it was 8am in the morning, and I don’t like to be up before the crack of noon (especially on a Sunday). I began to wake up real fast when I realized that this couple was Marc and Caroline White, the directors of Kutsher’s Sports Academy, the camp I attended over 25 years ago! Memories from camp flashed through my head and in typical Aimee fashion, all I wanted to do was chat them up about camp, old friends, counselors and the latest on the new spot in Great Barrington, MA, where the camp is now located.

Fast forward to last Sunday, when the opportunity came to be that Camplified, in its ninth season, would roll onto the new KSA property — sound crew in truck, staff in Camplified van, followed caravan-style by Thomas Fiss’ branded Samsung van, Rachel Platten and Highbench. This would mark the first time that Camplified would embrace Kutsher’s, as well as my first time back at camp since the 1980s, a place that shaped many parts of my life, my brother’s and many of our Florida friends. Driving up to camp, along the windy roads, I nearly jumped out of my skin with enthusiasm, as if I was back on the bus so many years ago, pulling into camp with all my friends. And then there was that moment, where you realize your not 13 anymore, you are grown up and in front of you rests the place that inspired Camplified in its entirety. It was so surreal — the tears rolling down my face partially attributed to happy childhood memories of camp and also the reality of what my life was like back then. I remembered Parents’ Day at camp, when my grandmother was still alive and she would accompany my parents to see all the activities her grandchildren were enjoying at summer camp. It amazes me how fast we all grow up. (more…)

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Camp Crew Blog: Hello From The Road!!!

Tuesday, July 13th, 2010

Hello from the road!!! My name is Holly, and I’m part of the road crew that is bringing Camplified to a camp near you. So far, we have visited seven camps, and every day is so much fun! Not only does the crew help out with the music, setting up the bands and such, but we also bring the activities to life that the campers participate in. Of course, we also make time to jump in the lake and bounce on the trampoline with artists like Josiah Rea.

I spend much of my time helping out at the Penguin Books tent, and my favorite activity to do there is make luggage tags. I’ve been teaching the campers to make luggage tags out of duct tape and everyday the kids get more and more creative! I have seen tags in the shape of guitars, puppies, names, boxes and one girl even made an actual purse. The idea for the luggage tags was inspired by the Penguin book by Robin Palmer, Yours Truly, Lucy B. Parker: Girl Vs. Superstar, because, just like campers, Lucy uses her backpacks and suitcases to travel. Luggage tags not only decorate your bag, but they could save you from losing your bag forever!

I am so excited to see what ideas the campers come up with next. I’ll have to keep you posted… for now, check out some of my personal photos from the tour, below. -Holly

Photos clockwise from upper left: Eagle River Day Camp welcomes Camplified, campers at Golden Slipper stock up on books courtesy of Penguin, campers score some Vlad Tod tote bags thanks to Penguin Books, campers at Camp Matoaka get crafty by making luggage tags sponsored by Penguin, a camper gives a crew member a hand with the camera at Golden Slipper Camp. Photos courtesy of Holly Cannon. Click image to view in full.

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Camplified Arrives at Camp Matoaka

Monday, July 12th, 2010

Camp Matoaka got Camplified earlier this week with performances by Thomas Fiss, Rachel Platten, Dexter Scott, Highbench and more! The all-girls camp had a blast making Lucy B. Parker luggage tags and solving riddles on the Vlad Tod Scavenger Hunt sponsored by Penguin Young Readers.

Photos clockwise from upper left: Dexter Scott poses with Camp Matoaka girls, Rachel Platten rocks the keys, campers give Thomas Fiss lots of love, band members from Highbench pose with campers at the Meet & Greet, relay sponsored by Juicy Juice, Vlad Tod scavenger hunt, Rachel Platten gets swarmed at the poster signing, campers get craft with luggage tags, Highbench performs. Photos courtesy of Greg Leddy. Click image to view in full.

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YAY! Free Things!

Friday, July 9th, 2010

Who doesn’t love freebies? We here at Camplified sure do… and the best part? We wanna share it all with all of you! Head on over to Twist Magazine to enter to win one of five Camplified Prize Packs (pictured above)! Just leave ‘em some love and a comment on this post to be entered to win some cool stuff from Stardoll, Scholastic, Cartoon Network and more.

That’s not all! Starting today, we’ll be hosting a Camplified Freebie Friday on our @Camplified Twitter, where we’ll be giving away something super cool to our Twitter followers. Anyone and everyone can enter (campers and non-campers!), as long as you live in the United States and well, anything else that is mentioned in our Camplified Contest Rules. Today we’ve got an iPod Shuffle courtesy of EdisonLearning up for grabs! Simply re-tweet this message before midnight tonight, follow @Camplified on Twitter and you’re automatically entered to win! Winners will be notified via direct message, so I can get your address to send out the prize. Woohoo! We’ve also got some other cool stuff to give away in the coming weeks from Stardoll, Juicy Juice, signed CDs from our Camplified musicians and tons more. Yay for free stuff!!!

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Golden Slipper Camp Gets CAMPLIFIED!

Tuesday, July 6th, 2010

So I know CampLifeguard gave you the rundown on yesterday’s first Camplified tour stop at Golden Slipper. Josiah Rea, Jessica Prouty Band and Thomas Fiss most certainly brought the rock. Click here to view the video taken by our Camp Crew at Golden Slipper Camp. Judging from these amazing photos that just came in from the Camp Crew — it looked like total a BLAST!

Photos clockwise from upper left: Some of our crew hangs out at the Stardoll tent, winners of the Stardoll T-shirt design contest, Meet & Greet with poster signings, two campers dress their Moxie Girlz Teen Dolls on Stardoll.com, Golden Slipper Camp rocks out, winners of the Penguin Vlad Tod Scavenger Hunt, campers coolin’ off at the Juicy Juice tent. Photos courtesy of Aimee Berger. Click image to view in full.

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NOW ANNOUNCING THE CAMPLIFIED 2010 TOUR

Tuesday, June 1st, 2010

With Atlantic Recording Artist Cody Simpson

Entering Its Ninth Season On The Road, The Camplified Tour Will Be Playing In Front Of
More Than 30,000 Teens And Tweens At Over 30 Different Summer Camps Across The Nation

NEW YORK, NY — Ready to embark on its ninth summer tour, Camplified is set to rock teens and tweens at over 30 camps across the United States, July 5 through August 13. Each tour stop features a host of talented musicians and bands, along with a broad spectrum of some of today’s hottest brands and corporate sponsors. The result is a true VIP concert experience, complete with meet and greets, contests, giveaways and more.

The brainchild of music executive Aimee Berger, Camplified originated in 2001 when Berger, frustrated by the lack of finances devoted to artist development within the record industry, created a grassroots marketing effort that could benefit more than just emerging musicians. Berger partnered with Primary Wave Music in 2008 to expand the Camplified experience with corporate sponsors, as well as create a broad digital community at Camplified.com where campers, bands and brands are able to interact and stay in touch long after summer camp ends.

The 2010 music schedule for Camplified highlights an array of talented up-and-comers, including new Atlantic recording artist Cody Simpson. With nearly 6 million views on YouTube, Simpson recently released his first single, “iYiYi,” featuring Flo Rida. This will be his first public tour. “I am so excited to go on my first-ever tour,” enthuses Simpson. “Having the opportunity to perform live is something I’ve been dreaming about since I first started playing guitar and singing.” (more…)

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