With Atlantic Recording Artist Cody Simpson

Entering Its Ninth Season On The Road, The Camplified Tour Will Be Playing In Front Of
More Than 30,000 Teens And Tweens At Over 30 Different Summer Camps Across The Nation

NEW YORK, NY — Ready to embark on its ninth summer tour, Camplified is set to rock teens and tweens at over 30 camps across the United States, July 5 through August 13. Each tour stop features a host of talented musicians and bands, along with a broad spectrum of some of today’s hottest brands and corporate sponsors. The result is a true VIP concert experience, complete with meet and greets, contests, giveaways and more.

The brainchild of music executive Aimee Berger, Camplified originated in 2001 when Berger, frustrated by the lack of finances devoted to artist development within the record industry, created a grassroots marketing effort that could benefit more than just emerging musicians. Berger partnered with Primary Wave Music in 2008 to expand the Camplified experience with corporate sponsors, as well as create a broad digital community at Camplified.com where campers, bands and brands are able to interact and stay in touch long after summer camp ends.

The 2010 music schedule for Camplified highlights an array of talented up-and-comers, including new Atlantic recording artist Cody Simpson. With nearly 6 million views on YouTube, Simpson recently released his first single, “iYiYi,” featuring Flo Rida. This will be his first public tour. “I am so excited to go on my first-ever tour,” enthuses Simpson. “Having the opportunity to perform live is something I’ve been dreaming about since I first started playing guitar and singing.” (more…)