Bringing The Branded Experience & Music Festival to Camps Across the US and Leading Up to the Launch of IT’S A CAMP THING, the Year-Round Interactive Camp Community
NEW YORK (July 8, 2014) – Summer concert tour and branded festival experience, Camplified, kicked off its 13th season on the road at Camp Kenmont & Kenwood in Kent, CT on July 6th. In one day, Camplified transforms each camp into a music festival, complete with live music from buzz artists of all genres, sponsor-branded activities and, completing the full VIP treatment, a meet-n-greet with the artists and swag bag giveaways. This summer, Camplified, will be making stops at over 30 summer camps nationwide from July 6th to August 10th and will reach over 30,000 taste-makingteens and tweens. “Camp has always had strong musical ties, and camp is the home to so many ‘firsts’ for kids, it was only natural to invite the full Camplified experience to Kenmont and Kenwood, because it allows us to bring the first music festival and true stage show to many of our kids” says camp director Scott Rothschild.
A day of Camplified kicks off with brand-sponsored activities for the campers to participate in, while simultaneously the roadies are setting up the stage, lights and sound system for the live show. This year, branded activities include Making Your Band by Ducktape, where campers create a band name, signature look and instruments before performing “air guitar style” with the best band created winning the chance to perform live on stage. Campers looking to beat the heat will hit the Aquafina rehydration station, where they can chill with a cool drink and tunes by 808 Audio before heading to the DJ Clinic for a mid-day dance party and the chance to play DJ with 10 iPad DJ stations from Ion Audio. Campers can also create their own tunes at the Roland Instrument Clinic, complete with one-on-one hang time with the artists and secret acoustic set from one Camplified band. Scavenger Hunts and Relay Races, inspired by upcoming book title releases and YuGiOh continues their multi-year sponsorship by sending Youth Expert National Champion, Kristopher Perovic, for a day of clinics for all interested campers.
After the day of gearing up, the day culminates by rocking out at a live concert with performances by 2-4 emerging artists, and the festival experience concludes in platinum style with a meet-n-greet and autograph signing session with the performers. This year’s artists include Go Down Moses (Sony Nashville), Bad Seed Rising (Roadrunner/Atlantic), 5 Angels (first US tour), The Romantic Era, Lanz Pierce, Steven Cooper, Luke Potter, The Heydaze, a special appearance for one date by Oh Honey at Camp Echo, and many others!
Camplified has expanded its social media outreach, this year bands and Camplified staff will be posting in real time on Facebook, Twitter and Instagram, coordinating with brands in order to reach the over 8MM sponsor followers and 400,000 Artist followers, allowing campers to relive the Camplified experience once they’re back home.
“Just as I look for emerging talent that will soon break, I am constantly aware of the musical landscape. Music festivals that bring multiple performers and a complete ‘experience’ to the concertgoer are what the younger generation is looking for these days. Camplified has been doing that for 13 years now, and keeps getting bigger and stronger, to keep our young fans engaged” says Aimee Berger, producer/founder of Camplified. “We believe that if you can think it, you can do it with Duck Tape®,” says Patti Sack, Media Manager for ShurTech Brands, LLC, the marketers of Duck® brand duct tape. “Camplified and the activities they develop every year completely embody our philosophy, and we’re excited to see what the campers dream up!”
Keeping the camp spirit alive throughout the year has never been a problem for campers, but until now there has not been a community or location for campers to bond after summer ends. Camplified looks to keep the momentum going by launching It’s A Camp Thing, a for campers by campers digital community, also developed by Berger. Shortly after Camplified wraps, an interview series called “From Camp To ____,” will launch. Bringing former campers (who are now notable celebrity and entrepreneurial successes) to discuss how the skills they learned at camp have helped in their careers, hosted by Sirius XM, Hits1 Morning Mash-Up Host and Camp Laurel South Alumni, Nicole Ryan.
Developed by music executive Aimee Berger and powered by Primary Wave Music, one of the largest music publishing, marketing and talent management companies in the U.S., Camplified will execute over 120 performances in just two months, making its reach to teens during the summer months unparalleled. Emerging bands and artists are able to go on tour and further build their fan-base, and sponsors get to directly connect with a concentrated audience of 6 – 17 year old teens/tweens, an especially hard to reach demographic during the summer. This innovative tour is a cost effective platform that continues to creatively market and directly connect both brands and up-and-coming artists with a captive teen audience.
2014 Camplified Tour Dates: http://bit.ly/1212POI
2014 Camplified Artist Roster: http://bit.ly/1212P1b
2014 Camplified Tour Sponsors: http://bit.ly/138V6FN
GET SOCIAL WITH CAMPLIFIED THIS SUMMER
Anne Watkins | Primary Wave Music
Awatkins@primarywavemusic.com | 212.584.8065
About Primary Wave Music:
Primary Wave is one of the largest independent music marketing, talent management and music publishing companies in the United States founded in 2006 by Larry Mestel. It is a multi-media, music entertainment company that markets its unique music repertoire, which before the recent joint venture with BMG Rights Management, included an interest in the Beatles songs written by John Lennon, the catalogs of Kurt Cobain/Nirvana, Steven Tyler/Aerosmith, Daryl Hall & John Oates, Chicago, Maurice White (Earth, Wind & Fire), Def Leppard, Steve Earle, Daniel Johnston, Marvin Hamlisch, The Matrix, Lamont Dozier and Steven Curtis Chapman, as well as artists such as Airborne Toxic Event, Albert Hammond Jr., John Forte, The Boxer Rebellion, New Boyz, Taddy Porter, Anberlin, writers such as Gregg Alexander, Ryan & Smitty, LP, RoccStar, among others; as well as marketing and administration agreements with Jimmy Webb, Katrina and The Waves, Graham Parker, Evolution Entertainment/Twisted Pictures, Hammer Films, Matt Serletic and Emblem Music Group, and many others. Additionally, Primary Wave Music continues to expand their reach in talent management by partnering with the best in the industry to attract, develop and maintain a diverse talent management roster. Currently, Primary Wave manages artists such as CeeLo Green, Melissa Etheridge, Eric Benet, Natalie Imbruglia, Trevor Jackson, Ginuwine, V Bozeman, Cris Cab, Jenny O, All That Remains, Escort, producer/DJ Audien as well as writers/producers such as Matty Trump, Troy “Radio” Johnson and Ali Tamposi. Primary Wave also has an in-house branding company Brand Synergy Group, digital marketing company BrightShop, touring division and a Television & Film production / development team, which all support the management and publishing artist roster as well as retaining third party clients. Primary Wave is based in New York with offices in Los Angeles, CA and London. www.PrimaryWaveMusic.com