Session Title: Ancillary Revenue Streams for Summer Camps
Session Description: How to capitalize and/or create new streams of revenue at Camp at no additional expense.
Bio: Aimee Berger, Founder of the Camplified Rock Concert and Branded Experience tour that has rocked and rolled through summer camps across the country the past eleven years, also serves as the Executive Brand Partnerships Director at Primary Wave Music. Her resources in the entertainment, digital media, merchandising and advertising industries have provided her with access to creating platforms that drive innovative concepts and new sources of revenue into summer camps. She began her career as an entertainment attorney and then music manager but it was her many years at summer camp that led her to merging her true passions together and re-emerging in the camping industry not as a camper but as a professional maintaining her camper spirit.
Camplified founder Aimee Berger (second from right) hangs out with DPS co-founder Chris Balogh and Frolic! play space founder Carey Balogh.
Eleven years ago, I embarked on creating a property called “Camplified,” which focuses on bringing emerging bands and artists on the cusp of taking big strides in their career into summer camps across the nation. This captive audience of campers was just the right forum to introduce new music to a viable market of teen tastemakers. Later, it would become a unique platform for brands to utilize this vehicle, as well. This was all part of the plan, and as a company, we set out to be present at camp conferences, industry executive offices and introductions to various brand managers. What I did not envision was the relationships in camping that would take place on a personal level and become part of my everyday life. I was not aware of the amount of time that camp directors, owners and other camp-related businesses devoted outside their day-to-day roles to their own companies to support various charities that were dedicated to bringing those children financially unable to go to camp to have the opportunity to do just that – attend camp. Organizations like SCOPE NY, Midwest and this year, Southeast as well as Morry’s Camp, have put in endless hours for which this write-up could not do justice to change the lives of young children who, without these organizations, would have most definitely turned down a different path. Many of those children have now become leaders in our community and are the first to acknowledge this is because of the commitment of SCOPE and Morry’s Camp. This year will mark the first time I have been given the privilege to join the dinner committee for SCOPE (event takes place April 17th, 2012) and appointed Entertainment Chair. What exactly does that mean? Don’t worry, you are about to be hit up for donations, gift bag items, raffle prizes, purchasing tickets to the dinner and/or sponsoring because without YOU making a difference, others less fortunate than you do not always have a chance to embark on a path to advance themselves, get educated and develop the social skills that happen at summer camp. Read the rest of this entry »
LIVE NATION & PRIMARY WAVE MUSIC PARTNER TO LAUNCH ROCK OUT KNOCK OUT: FROM THE STAGE TO THE CAGE!
A New Event Combining Live Music & Mixed Martial Arts on One Ticket, Under One Roof
Asbury Park Convention Hall – Saturday, February 18th
Tickets On Sale December 22nd at 10am
New York, NY (December 21, 2011) – There will be a whole lot of testosterone in the air as Primary Wave Music teams up with Live Nation to co-produce a new event and concept, called “Rock Out Knock Out (ROKO): From the Stage to the Cage!”. “Rock Out Knock Out” combines live music with mixed martial arts (MMA) on one ticket featuring four bands and five professional MMA fights all in one night. Read the rest of this entry »
Popstar! Online recently hung out with Camplified 2011 pop group Savvy! The revealed some of their signature dance moves and took Popstar! behind the scenes at their rehearsal in the above exclusive Michael Jackson tribute video.
It must be Christmas come early! Camplified 2008 and 2010 pop/rock duo Michael and Marisa are giving away their energetic new song, “That’s How We Do It,” for FREE download exclusively on PopstarOnline.com! Click HERE to take a listen and download it for yourself. And just in case you haven’t seen the music video to go along with it… check it out:
If you’re looking for a last-minute Christmas gift, our Camplified 2011 sponsor DEOS has a ton of great gift ideas — from crystallized iPhone covers to jeweled earbuds. AND if you use the discount code BILLBOARD (via Billboard.com) you can take 20% off your order at DEOSlive.com! We even saw a ton of them in the window of Henri Bendel (photo above).
Check out these awesome green screen photos from our stop at YMCA Camp Gorham last summer in Eagle Bay, New York! Gosh, hard to believe it’s already been five months since camp ended… is it next summer yet??
Check out this clip of Camplified 2011 artists Sam&Nate performing at Disney’s Celebration City! Also be sure to vote for the guys to appear on the AMTC Music Showcase, Shine. Sam&Nate will also be releasing new songs in the coming months, so be sure to follow them on Facebook and Twitter to stay in the loop!
R&B artist Eric Benet (managed by Primary Wave/Violator Talent Management, a division of Primary Wave Music that co-owns Camplified) recently held an intimate concert in NYC’s Greenwich Village for industry executives and celebrities alike. Camplified founder Aimee Berger (top left) was in attendance and mingled with founding partner Greg Hamerschlag as well as Primary Wave Music client Phil Collen (top right) of Def Leppard. Check out the full story in the current issue of Billboard!
Check out the hot new video from Camplified 2011 act and talented singer/songwriter Jessarae! “Stuck On You” is the lead single from Jessarae’s debut album, Pilot, available on iTunes Dec. 6. Pilot will released as a physical CD in February 2012.
Camplified founder Aimee Berger will be speaking this week at the Northeast YMCA Camp Conference!
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